SUZUKI TOP AUTOMOTIVE BRAND FOR UKCSI
Suzuki GB PLC has once again ranked high in the latest bi-annual Institute of Customer Service’s UK Customer Satisfaction Index (UKCSI) published this week. Suzuki is in first position in the Automotive sector and in joint eighth position across all measured sectors from over 260 organizations, climbing from 17th overall in the January 2022 UKCSI.
Institute Of Customer Service – UK Customer Satisfaction Index (UKSCI)
- Institute of Customer Service’s barometer of satisfaction for January 2023 lists Suzuki once again as the top Automotive brand overall of 27 car manufacturers measured.
- Suzuki has now ranked 1st in Automotive UKCSI (published twice a year) six times since January 2019.
- Suzuki ranked joint 8th position overall of over 260 named organisations.
Jo Causon, CEO of The Institute of Customer Service, said: “Congratulations to Suzuki on a strong showing in the UKCSI. The index shows that across the country some customers looking to constrain their spending due to the cost-of-living crisis. However, many consumers are also thinking more about the overall customer experience. The consumer landscape remains volatile with an uncertain economic environment for business. The challenge for all organizations – including those in the automotive sector - is to perform consistently well across the five dimensions of customer satisfaction - from emotional connection to business ethics and customer ethos. This helps maintain high satisfaction levels, which in turn helps improve organizational performance.”
The Net Promoter Score (NPS) element of UKCSI once again ranks Suzuki the highest with a score of 50.0 against an Automotive sector average of 33.0 and a lower all-sector average of 25.6. NPS, in summary, is a calculation of the ratio of respondents that would likely recommend a brand to others.
Commenting on the results, Nobuo Suyama, Managing Director of Suzuki GB PLC, said: “We are immensely proud of our achievement to once again be in first position in the Automotive sector of UKCSI, particularly in the challenging times we continue to face. Consistent evolution of the Suzuki customer experience remains a core focus for us and the ongoing efforts of our staff and dealers has again really paid off.”
He added: “Without the support of our nationwide dealer network, and the hundreds of people that work tirelessly for the brand to deliver exceptional standards for our customers we could not have delivered such a fantastic result. I would like to again congratulate everyone who has played a part to attain yet another excellent achievement in Customer Satisfaction”.